Effective Date: April 17, 2026
Last Updated: April 17, 2026
Introduction
Purpose Up, LLC (“Purpose Up,” “we,” “our,” or “us”) operates the website https://www.purposeup.com and related digital properties, including our coaching platform, community, and communications channels. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, use our services, or otherwise interact with us.
By accessing our website or using our services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the practices described herein, please discontinue use of our website and services.
Information We Collect
Information You Provide Directly
We collect personal information that you voluntarily provide when you interact with us, including but not limited to: your full name, email address, phone number, and any other information you submit through contact forms, booking pages, or registration forms on our website or through our coaching platform (GoHighLevel). If you enroll in one of our programs or purchase a product, we may also collect billing information necessary to process your transaction.
Information Collected Automatically
When you visit our website, certain information is collected automatically, including your browser type, operating system, device information, referring URLs, pages viewed, time spent on pages, and other standard web analytics data. This information is collected through cookies, pixels, and similar technologies as described in the “Cookies and Tracking Technologies” section below.
Information from Third-Party Platforms
If you interact with our advertisements or content on third-party platforms (such as Meta/Facebook or Instagram), we may receive information about you from those platforms, including your name, email address, phone number, and other information you provide through lead forms or direct messages. This information is used to communicate with you about our services and, where applicable, to qualify you for our programs.
How We Use Your Information
We use the information we collect for the following purposes: to provide, maintain, and improve our coaching services and programs; to communicate with you about appointments, program updates, and service-related matters; to send promotional communications, including via email and SMS/text message, where you have provided consent; to process payments and manage billing; to personalize your experience and deliver relevant content; to analyze website traffic and improve our digital presence; to comply with legal obligations; and to protect our rights, property, and the safety of our users.
SMS/Text Message Communications
If you provide your phone number and consent to receive text messages from Purpose Up, you may receive promotional and informational messages related to our services. These messages are sent through our platform provider, GoHighLevel.
Message frequency varies. Message and data rates may apply depending on your mobile carrier and plan. You can opt out of text messages at any time by replying STOP to any message. After opting out, you will receive a single confirmation message. For help, reply HELP or contact us at [email protected].
Your consent to receive text messages is not a condition of purchasing any product or service from Purpose Up.
Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your experience, analyze site traffic, and support our marketing efforts. The technologies we use include:
Google Analytics: We use Google Analytics to collect anonymized data about how visitors interact with our website, including pages visited, session duration, and traffic sources. Google Analytics uses cookies to gather this information. You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on.
Meta (Facebook) Pixel: We use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram, to understand the actions visitors take on our website, and to deliver targeted advertisements. The Meta Pixel collects data such as pages visited, actions taken, and device information. You can manage your ad preferences through your Facebook settings.
Future Technologies: We reserve the right to implement additional tracking and advertising technologies, including Google Ads remarketing and conversion tracking, in the future. This policy will be updated accordingly when such technologies are deployed.
Most web browsers allow you to control cookies through their settings. Please note that disabling cookies may affect the functionality of certain features on our website.
Third-Party Service Providers
We work with trusted third-party service providers to operate our business and deliver our services. These providers may have access to your personal information only to the extent necessary to perform their functions and are obligated to maintain its confidentiality. Our current service providers include:
GoHighLevel: Customer relationship management, email marketing, SMS communications, scheduling, community platform, and funnel/landing page hosting.
Stripe: Payment processing. We do not store credit card information on our servers. All payment data is processed and secured by Stripe in accordance with PCI-DSS standards.
Zoom: Video conferencing for coaching sessions and consultations.
Meta (Facebook/Instagram): Advertising, lead generation, and audience analytics.
Google: Website analytics (Google Analytics) and potentially advertising (Google Ads) in the future.
ManyChat: Automated messaging and lead qualification through social media direct messages.
We may engage additional service providers from time to time. We will update this policy to reflect material changes in our third-party relationships.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. If you are a prospective or current client, we will retain your information for the duration of our business relationship and for a reasonable period thereafter.
If you have not interacted with us—including opening an email, making a purchase, or visiting our website—for a period of 18 months, we may remove your personal information from our active databases. You may also request deletion of your data at any time as described below.
Your Rights and Choices
All Users
Regardless of your location, you have the right to: request access to the personal information we hold about you; request correction of inaccurate or incomplete information; request deletion of your personal information; opt out of promotional email communications by clicking the “unsubscribe” link in any marketing email; and opt out of SMS/text messages by replying STOP.
California Residents (CCPA/CPRA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). These include: the right to know what personal information we have collected, used, disclosed, or sold in the preceding 12 months; the right to delete your personal information, subject to certain exceptions; the right to opt out of the sale or sharing of your personal information (Purpose Up does not sell personal information); and the right to non-discrimination for exercising your privacy rights. To exercise these rights, please contact us at [email protected].
European Economic Area and UK Residents (GDPR)
If you are located in the European Economic Area or the United Kingdom, you have rights under the General Data Protection Regulation (GDPR), including: the right to access, rectify, or erase your personal data; the right to restrict or object to processing; the right to data portability; and the right to lodge a complaint with a supervisory authority. Our legal basis for processing your data is typically your consent or our legitimate interest in providing and improving our services. To exercise these rights, contact us at [email protected].
Payment Information
Purpose Up does not store credit card numbers or payment card data on its servers. All transactions are processed securely through Stripe, our third-party payment processor, which maintains PCI-DSS compliance. If recurring billing is required for a program or service, payment details are securely stored and managed by Stripe.
Data Security
We take commercially reasonable measures to protect your personal information from unauthorized access, use, alteration, or destruction. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security. If you believe your information has been compromised, please contact us immediately at [email protected].
Children’s Privacy
Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected information from a child under 18, we will take steps to delete that information promptly.
Business Transfers
In the event that Purpose Up, or substantially all of its assets, is acquired, merged, or reorganized, or in the unlikely event that Purpose Up ceases operations, user information may be one of the assets transferred to or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer may continue to use your personal information as described in this policy.
Third-Party Links
Our website may contain links to third-party websites, platforms, or services. We are not responsible for the privacy practices or content of those third parties. We encourage you to review the privacy policies of any external sites you visit.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the “Last Updated” date at the top of this page and, where appropriate, notify you via email or through our website. Your continued use of our website or services after any changes constitutes your acceptance of the updated policy.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Purpose Up, LLC
Email: [email protected]
Website: https://www.purposeup.com
We are committed to protecting your privacy and will respond to your inquiry within a reasonable timeframe.